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Pooling Academy’s Member Services Learning Path gives pooling professionals in any role practical guidance they can apply in their day-to-day work. Strong member service helps pools stay connected and respond to changing needs.

Courses in the learning path include:

• Demonstrating Value — Learn how pools identify member needs, address emerging issues and demonstrate value.
• Leveraging Partnerships — Examine how partnerships, marketing and outreach support member engagement.
• Everyone at a Pool Works in Member Services — Understand how every pool employee contributes to the member experience.
• Build Your Pool’s Brand — Learn how branding, communication and consistency influence how members and communities view the pool.
• Attract and Retain Pool Members — Review strategies for recruiting, onboarding and maintaining members.
• Measure Member Engagement — Learn how pools evaluate engagement efforts and find opportunities for improvement.
• Build a Better Member Experience — Discover ways to improve empathy, responsiveness and member satisfaction. 

Together, these courses teach every pool staff person to approach member service with greater intention and consistency, communicate more effectively, respond to member needs, and support positive member experiences across every area of pool operations.

Contact Claire Torza to learn more about Pooling Academy.