A robust messaging resource designed to help pools engage with prospective members, the media and legislators by focusing on three key messages: Partnership, Performance and Service.
Download the PR Toolkit
Pooling is a natural extension of public entity work, acting in good stewardship of public money. This is a challenging value proposition to communicate effectively. Use the PR Toolkit to:
- Reinforce your pool’s reputation
- Change perceptions about public entity pooling
- Raise awareness about pooling as an element of public service
- Highlight the specific ways your pool enables its members to be more effective and efficient
- Educate key stakeholders
- Increase understanding about pooling benefits
- Respond to questions about your pool
- Influence the opinion of leaders
- Motivate members and influencers to take action
- Advocate on behalf of your pool, and pooling in general
The PR Toolkit for Public Entity Pools was developed by AGRiP, with support and input from project partners CAJPA and NLC-RISC, and external public relations and communication expertise provided by Eric Mower + Associates.