Pooling began as a grassroots movement and the same passion still exists. AGRiP members have an interest in serving the public sector and are strong advocates for local government. AGRiP member pools serve public entities, exclusively.
Pools do not have “customers” or “clients,” they have members. Consciously using member language (see Pooling Vocabulary) will signal that you have an understanding of the pooling community.
There are very few common denominators among public entity pools. Pools vary widely in policies and practices, members served, financial measures and metrics, and operational structures. Avoid “one size fits all” solutions or suggestions. A better approach is to give a list of considerations or ideas that each pool can put in its own context.
Our attendees are interested in practical learning opportunities. Anything that feels remotely “sales-y” will garner a negative response. AGRiP attendees appreciate and naturally gravitate toward subject matter expertise, so we suggest you skip slides about your company and its history or scope, as well as any “about me” slides.
Conference dress is business casual. Presenters often wear suits.
Expect a cross-generational audience. Attendees tend to be age 50 or older, equally split between male and female. However, the audience is trending toward younger and more diverse members.
Suggested terms to use when addressing an AGRiP audience:
Contributions rather than premiums.
Coverage or Coverage Document rather than insurance or insurance policy.
Governing Body rather than pool board, school board, commission, city council, trustees, directors, etc., when referring to governing boards of the pool or of the participating public entities.
Members or Member Entities rather than customers, clients, insureds, owners or stockholders.
Public Agencies or Public Entities rather than cities, towns, counties, schools, etc.
Public Entity Pool or Pool rather than company, carrier, or insurer.
Pool Executive or Pool Staff rather than specific titles such as CEO, Executive Director, Risk Manager, etc.
Public Officials rather than specific titles such as Mayors, Commissioners, Superintendents, City Managers, etc., unless they are the specific audience.